Московский Государственный Университет экономики, статистики и информатики. (МЭСИ)

Закрытое акционерное общество

«ПОЛИСОРБ»

 

Дипломная работа

БИЗНЕС-ПЛАН

по расширению производства и увеличению продаж новейшего медицинского препарата Полисорб на основе нанотехнологий, обеспечивающего индивидуальную безопасность потребителей

резюме                                                                                                                                         4

Цель проекта                                                                                                                                   4

Продукция                                                                                                                                      4

Описание предприятия                                                                                                                 4

Область и направления деятельности                                                                                         4

Менеджмент                                                                                                                                    5

Рынки и конкуренция                                                                                                                    5

Достижения                                                                                                                                    5

Перспективы развития                                                                                                                  6

Необходимые инвестиции и отдача                                                                                           6

описание предприятия                                                                                                    7

История создания предприятия                                                                                                   8

Оборудование и сырье, используемые в производстве                                                            8

Будущие планы                                                                                                                              9

Выводы                                                                                                                                          10

маркетинговый анализ                                                                                                  11

Анализ сектора промышленности                                                                                          11

Выводы                                                                                                                                          16

оценка нужд потребителей                                                                                                       17

Выводы                                                                                                                                          22

анализ конкурентов                                                                                                                   24

Выводы                                                                                                                                          27

SWOT-анализ (анализ сильных и слабых сторон, возможностей и угроз)                    27

Маркетинговая стратегия                                                                                            30

Препарат Полисорб                                                                                                                    30

Полисорб медицинский                                                                                                              30

Фармакологические свойства                                                                                                  30

Показания к применению                                                                                                           31

Сравнительные характеристики энтеросорбентов                                                                  31

полисорб ветеринарный                                                                                                              32

Фармакологические свойства                                                                                                  33

Показания к применению                                                                                                           33

Результаты испытаний                                                                                                               33

Выводы                                                                                                                                          33

распределение                                                                                                                             34

Продвижение                                                                                                                               34

реклама                                                                                                                                        34

цена                                                                                                                                               35

план производства и эксплуатации                                                                     37

требования к местной инфраструктуре                                                                                 37

физические капитальные вложения                                                                                      37

план производства и расчет выпуска продукции                                                                38

Выводы                                                                                                                                          39

финансы                                                                                                                                  40

доходы                                                                                                                                          40

расходы                                                                                                                                        41

финансирование                                                                                                                         43

Выводы                                                                                                                                          44

результаты проекта                                                                                                                   45

Выводы                                                                                                                                          48

резюме

Цель проекта

Увеличение объемов продаж и выпуска медицинского препарата нового поколения.

Обеспечение качества препарата, соответствующего международному стандарту GMP.

Информирование широкого круга потребителей о возможностях препарата путем проведения рекламной компании.

Продукция

ЗАО «Полисорб» выпускает энтеросорбенты («энтеро» - кишечник и «сорбео» поглощаю) Полисорб МП (медицинский) и Полисорб ВП (ветеринарный). ............